In this short commercial by AT&T, there were plenty of observations and questions formulated. Hansel and Gretel, two fairytale characters, waltz all through and imaginary big city dropping bread crumbs in order to find their way home. In comparison to all our maps and technology today, they were using the hardest way to find their way home. As we noticed, their breadcrumbs would get lost and misplaced where they dropped them, suggesting that this old way of thinking does not fit in with our modern society.
The use of a "fake city" built to look like the AT&T logo and their anachronistic clothing styles, also suggests that this old kind of thinking with the breadcrumbs does not belong in real life and it is unrealistic with our modern technologic society. AT&T is inferring that people need to catch up in modern society because the old ways won't work with the direction that cell phones and technology are heading. AT&T demonstrates that even fairytale characters possess the newest technology so why can't real people do the same? They are showing us how "easy" new technology makes it for people even of all ages. Children even of all ages, even as young as the fairytale Hansel and Gretel are able to easily find their way home, even in the most complicated of situations. People imagine what the two children from the commercial would have done without the phone and most could not think of another solution because we are so wrapped up and dependant on all our technology to save us. It indirectly convinces parents that their kids will be safer with a phone at a young age and that they will always be able to find their way home with one. Every year, the ages of cell phone users gets younger and younger due to parents wanting safety for their kids along with giving into modern society's technological demands. And, I mean, if two little fairytale kids can use then why can't we?
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